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This web page hoist.com had the following in the site, "Sales - Parts - Service - Load Testing - Inspections per OSHA Standards - Preventative Maintenance - New and Used Equipment -." Our analyzers saw that the website stated "com, home of Advanced Crane and Hoist Services, Inc." The Website also said " We serve businesses, shops, and plants ranging in size from small operation. Our staff has worked hard together for over 20 years to keep America and the world moving forward. Many of our employees have been in the crane service and repair industry for over 30 years. Try us, and w." The website's header had yale hoists as the most important optimized keyword. It is followed by shawbox hoist, demag, and crane which isn't as highly ranked as yale hoists. The next words hoist.com used was hoist. cranes was included but could not be seen by web engines.